I have no idea why I'm doing this review.
And at this point, does anyone care? Does anyone want to hear me deliver yet another discussion/rant about bro-country like the half-dozen other times I've done it in front of every other act in this vein I've covered? I've given this particular subgenre more intellectual consideration and brain cells than it deserves, talked about the good albums and the bad albums, and at this point, I don't know what else to say. Despite songwriters, country artists, and even radio programmers saying that we've hit peak bro-country a good few months back, we're still getting artists coming out of the woodwork trying to cash in! How and why does this keep happening?
Well, in the case of Cole Swindell, I actually have an answer for that. See, what you might not know is that bro-country superstar Luke Bryan and popular Nashville songwriter Dallas Davidson were roommates at Georgia Southern University. Well, it turns out - and this is so hilariously ironic I couldn't believe it when I first read it - that Luke Bryan belonged to the fraternity Sigma Chi, and so did Cole Swindell. In fact, Swindell sold merchandise for Luke Bryan for three years before trying to make it as a songwriter himself. Fortunately for him, he hitched his star to the right wagon, Luke Bryan and bro-country became the biggest things in country music, and Cole Swindell became his opening act.
Now Cole Swindell is a bit unique in comparison with most bro-country acts, in that he doesn't really rely on the Nashville songwriting machine as heavily (indeed, there's not a single Dallas Davidson song on the album, which did surprise me) and he has writing credits on all of his songs. Hell, he's even written songs for other artists like Luke Bryan, Florida Georgia Line, Thomas Rhett, Scotty McCreery, and even Chris Young's half-hearted stab at bro-country last year. The bad news is that everything he's written is terrible, some of the worst songs on the albums in question and at best only rising to being interchangeable and bland. And that was one of the reasons I didn't want to cover this album, just abuse it for five minutes.