Let's go back to 2012 for a second. The pop charts are in a state of upheaval as throughout the majority of the year they've been dominated by indie rock and pop that flagrantly dodged the club material that had been dominating for the past few years. Sure, established stars still have hits, but it's a time where anything can happen, and it leads to one of the most musically fertile years for the pop charts of the decade. And into this time comes a little unassuming song from an indie pop unknown from the UK that seems to be too stripped back and restrained to become huge... and yet rises up to #2.
That song was 'Lights', the artist was Ellie Goulding, and like most hits from the UK, the song had dropped over a year earlier from her reasonably well-received debut album. It was one of those songs that seemed to come from a different universe than mainstream pop, all restraint and atmosphere and esoteric lyricism... and yet it didn't seem to take long for Ellie to jettison most of that for her second album Halcyon, which was bigger, broader, and showed she was just as comfortable playing in more conventional pop too. On the one hand, I can see why some people would take issue with her ditching her more acoustic touches for heavier, more symphonic electropop, especially considering singles like 'I Need Your Love' had her working with Calvin Harris who could run against David Guetta for the least interesting producer working in EDM. On the other hand, though, 'Lights' has always been one of those songs I respect more than I actually like, whereas 'Burn' remains one of my favourite songs of 2014, with Ellie's willowy tones and the bells show exactly how to make a simple pop tune so much more.
That said, when I heard that Delirium was going to be even more of a pop-centric record, recruiting songwriters like Max Martin, I was a bit uneasy. One of the reasons that I thought Ellie was a good fit for airy, more sweeping electropop or even EDM is her ethereal vocal tone and her more abstract writing - getting her to make more modern pop tracks just struck me as an awkward experiment. That said, 'On My Mind' has grown on me a fair bit, and I figured I might as well give this a chance. How did it go?