So here's something paradoxical I've noticed with Jack White: for as much as his presence and influence seems to loom over so much modern rock music, I don't think about him that much these days. You'd think I would, given his work with The White Stripes or The Raconteurs or even solo, but for as much as I really liked Blunderbuss, there was a certain distance I still have towards Lazaretto even despite liking it a fair bit. And this is coming from someone who has seen White live in concert and who generally likes his southern gothic, jagged, almost hermetic approach to his sound, spiraling down into twisted rabbit holes that might stumble towards blues rock lyrical cliches but nearly always had the tunes to back it up.
But here's the thing: not counting that overstuffed release of b-sides two years ago, this is the first proper Jack White record in four years, and I was genuinely curious how it would stick out in comparison to so many artists trying to chase some brand of his sound... or hell, even outright surpass it in the vein of artists like Ron Gallo or Kyle Craft. And I'll admit a certain amount of concern about this one: I won't deny that it was likely a natural step for White to step away from conventional blues rock in favour of a more diverse or eclectic sound, but he's never been a great lyricist and if he was refocusing there at the expense of good riffs, with even reportedly a rap-inspired song on this project... yeah, I had room to worry. But what the hell: how was Boarding House Reach?