Short version: a promising album with moments of true brilliance, but hampered by unnecessary guest stars, compromised production, studio interference, and B.o.B.'s lack of creative assertion. Overall, a good album, but it could have been a great one.
Today, I'm going to talk briefly about the breakdown of regionalization in rap music.
Now, as utterly pretentious and completely boring as that might sound, it's actually something that says a lot about the evolution in hip-hop and rap music over the past twenty to twenty-five years. Considering most of you reading this probably weren't alive or old enough to care about this sort of thing, let me make this very explicit: back in the 80s and 90s, it mattered where your hip-hop and rap came from, and each region developed their own distinctive style.
The first two regions that really grew were the East and West Coast. Driven by developments in New York and L.A., this was where the first real differences in the genre grew up. On the East Coast, lyrical dexterity was prized, with multisyllabic rhyming and complex wordplay. This is the coast that spawned Biggie and Jay-Z and Public Enemy and Nas, politically charged poets that greatly elevated their craft. On the West Coast, we had the explosion of gangsta rap and G-funk, driven by marijuana and great beats, inspiring artists like Snoop Dogg, Ice Cube, Dr. Dre, and Tupac Shakur. Suffice to say, the highly charged mid-90s were rocked by the feud between both coasts, escalating to a peak with the deaths of Biggie and 2Pac within months of each other.
But in the mean time, we also had the growth of rap across other sections of the United States. The first big growth was Midwest hip-hop, driven by N.W.A. and the gangster rap explosion, but the broader diversity of the Midwest led to greater experimentation, such as the speed rap pioneered by Bone Thugs-n-Harmony and Twista and the horrorcore experiments of Eminem, Insane Clown Posse, and Three 6 Mafia. But I'm not here to talk about Midwest rap, or indeed any of the coastal rap movements.
Nope, today we're going to be discussing Southern rap, which is where the artist I'm reviewing today hails from. It's the youngest of the movements, and it also tends to be one most dismissed by critics (unfairly so, but I'll get to that). Granted, there have been a few critical success stories to emerge from 'the Dirty South', like Ludacris, T.I. and Lil Wayne, but most of the genre tends to get dumped upon for not nearly being as intelligent or interesting as their counterparts. It also doesn't help matters that crunk, the 'purple drank' movement, and Miami bass all came from the region - say what you want about the music of those movements, they weren't particularly lyrically dextrous or all that interesting outside of the initial fad. It also tended to be interesting to see how artists would distance themselves from the Southern scene as they got older. Lil Wayne has never rapped about the 'Dirty South', and while Ludacris and T.I. have always had some vestige of a connection to their roots, their later music had a much more pronounced West Coast vibe. It didn't seem that many rappers really wanted to embrace the southern style and culture with any intelligence or gravitas.
Except for one band: OutKast.