There's a part of me that thinks this is my fault.
See, I reviewed The Chainsmokers' second EP last year and I made the statement that the EDM duo would never release a full-length record, mostly because there was no need for it. After all, this was a duo of frat guys who treated music more like a marketing gimmick to get laid - freely admitting to being inspired by Jeremy Piven's character from Entourage - and project noxious ideas about women and relationships against their increasingly anonymous brand of EDM. Less artistic endeavor than calculation, it was the sort of utterly cynical and worthless music that would be gross and offensive to any sensibility if it bothered to have any distinct personality at all.
And yet it seems like in the build-up to this debut album, down to the subject matter of the singles, that The Chainsmokers were trying to blunt that reputation, or at least extend the long con they've run on the audience a little bit longer as their fifteen minutes tick down. They seemed to be trying to cultivate a more earnest and sincere image and shove their brand of ironic obnoxiousness down the memory hole - hell, look at the title of this album! And the depressing fact is that for most of the mainstream public it seems to be working - despite atrocious live performances and increasingly stale EDM drops, they're still selling records, and I'd put money on this project breaking a song or four onto the Hot 100 in a week or so, which is just peachy. Thankfully, I have a much longer memory, and yet while I don't think earnestness is the best fit for the band, their newest single with Coldplay isn't bad at all, so maybe something would be salvageable from Memories... Do Not Open?