There are very few times worse to be an album critic than right at the beginning of the year, and the sad fact is that there's a lot of reasonably good reasons for it. It's right after Christmas and heading into the doldrums of the winter months, nobody's buying music right now, and thus if labels are releasing material, it's the stuff that was considered not strong enough to be rushed towards a holiday release. In other words, I can only imagine that's why Sremmlife was dropped at the beginning of January last year - it was clearly never designed to be a hit.
Now thankfully we've got a new album from David Bowie dropping in a few days - mostly because it's Bowie and he'll drop music when he damn well pleases - so this drought won't last for long, but until then, the most interesting thing I could dig up was Rachel Platten's major label debut Wildfire. Now already I had a lot of bad feelings about this, because not only was 'Fight Song' one of the most limp and forgettable hits of 2015, it was also a very poor man's Kelly Clarkson and not a good sign for what was to come. Sure, 'Stand By You' was better, but it's very telling that it's taken this long for Rachel Platten to gain any traction in the music industry, mostly because her music doesn't reflect personality. What you probably don't know is that Rachel Platten has been making music since 2003, with her last album Be Here dropping in 2011 basically providing a lot of TV soundtrack fodder and operating as a poorly produced cross between Sara Bareilles and Hilary Duff. Maybe she could have had more luck if she had dropped it in the mid-2000s, but 2011 was the middle of the club boom, and she definitely was never weird or mature enough to get either the adult contemporary or indie crossover.
And yet in 2015 she got her big break... but did she really? As I said, it's not a good sign when labels drop albums in early January, and the buzz I had caught was mixed at best. I did not remotely expect this to be good, but there was an Andy Grammer feature, so I might as well get the whitest pop album until Charlie Puth's debut later this year out of the way, so how is Wildfire?