billboard BREAKDOWN - hot 100 - july 20, 2019 (VIDEO)

Okay, so a bit of a rough episode, but it resolved alright enough...

Anyway, back to disappointments - stay tuned!

billboard BREAKDOWN - hot 100 - july 20, 2019

So am I the only one who feels like all the album bombs I've been predicting just are not happening in the same way they used to? Maybe it's a matter of diminished hype or maybe the charts hitting equilibrium surrounding streaming so that larger numbers are demanded to break through, or hell, maybe it's just a lack of the truly big names shaking up the charts, but I was expecting impact from Dreamville and while we got a couple of songs, it really wasn't that many, which led to another slow week this summer for which I'm not complaining, but still seems bizarre.

video review: 'revenge of the dreamers iii' by dreamville

Well, this was a mess... but if you had heard the past two compilations from this label, it shouldn't be that surprising.

Anyway, I've got my sixth year anniversary come up on Wednesday, but first, Billboard BREAKDOWN - stay tuned!

album review: 'revenge of the dreamers iii' by dreamville

So I don't tend to cover label or posse collaborations projects, and believe it or not, I actually do have a reason. They're rarely focused or well-curated, the spread of talent isn't all that consistent, and it can be tough to pin down the exact mood of the thing, especially if you've got a collaboration with a bunch of bonafide spitters. Because on the one hand, they're trying to go bar-for-bar and there's some level of intensity... but on the other hand, it's all supposed to be casual and making a few moments of magic in the studio while you pass the blunt around, which can lead to some real tonal dissonance.

And if anything, I expected that to be all the more pronounced on the newest Dreamville collaboration. Now full disclosure, I did go back to hear the first two, and while they both had some striking moments, it was exactly what you'd expect from a label headed up by J. Cole, where in addition to my other issues, the early criticism is that a lot of his acts either sounded like him or were R&B singers - not always the best thing when the songs started losing focus. And given that I'm not the biggest J. Cole fan by any metric, I didn't have high expectations for Revenge Of The Dreamers III - yeah, J. Cole is in a very different space than he was in 2015 and he has a more diverse and well-rounded group around him, but I hadn't been impressed by the song that had charted and I wasn't really buying into the hype. Sure, it's longer - have to get those streams somehow - but isn't the point of a label collaboration to emphasize and promote that talent, not bring in guest appearances from over a dozen other acts?

But fine, this is going to be one of those overblown collaborations trying to simultaneously create hype and sound relaxed and creative, so again, low expectations... but what did we get out of Revenge Of The Dreamers III?