video review: 'amo' by bring me the horizon

And there you have it... a bit surprised I haven't seen a hardline bit of backlash yet, but we'll see how this goes.

Next up, Billboard BREAKDOWN - stay tuned!

album review: 'amo' by bring me the horizon

So this conversation is long-overdue.

And as such, it's difficult where to begin, especially as my lack of coverage of Bring Me The Horizon, especially in recent years, has felt conspicuous. Hell, I wound up seeing them live at a festival last year before I actually covered any of their albums, and while I've talked around them at very points, I've rarely addressed them directly. 

So let's piss off everyone all at once: Bring Me The Horizon is the classic example of an act that got a lot better by selling out, and selling out hard. They started off as a middling deathcore act that was about as intolerable as they came, but they quickly made a hard pivot towards regular metalcore and as early as 2013's Sempiternal began pulling from more accessible pop rock and electronic music. And while the content still wasn't all that gripping - lyrics have remained consistently underwhelming for this group, at least for me - it was the pivot that won the band a lot of traction, helped along by a major label contract with RCA and Sony. And from there, with every layer of electronics and softening of frontman Oliver Sykes' voice, the band saw more and more success, and by the time That's The Spirit dropped in 2015, they were getting critical acclaim to boot... and I just couldn't get into them. Yes, like everyone I can admit that 'Avalanche' is a fantastic song, but I've already mentioned my issues with the lyrics and I've never quite been grabbed by their hooks and I'd point to the larger issues being one of dynamics. For as anthemic and huge as Bring Me The Horizon try to be, the production rarely showcased the subtlety or colour to drive it home, and for all the symphonic bombast... look, I come from symphonic metal, I've seen it done right, and Bring Me The Horizon just never stuck the landing.

But hey, apparently with Amo they're going even more mainstream with even more synthetic layers, 'eaten by the Imagine Dragon' to quote my friend and fellow critic Crash Thompson aka The Rock Critic - go check his stuff out, it's excellent - and other critics have already started over-praising it, so what the hell: what did Bring Me The Horizon bring with amo?