Way back in my Special Comment on the state of modern country music, I made an observation that I feel will prove frighteningly relevant this year: that when the bro-country bubble implodes, there are going to be a lot of new country acts who hopped on the bandwagon who are going to suffer from it. Sure, the a-list acts like Luke Bryan are going nowhere, but what about the b-listers, the guys who might only be able to count on one or two hits charting at all? What will happen to their careers when the bro-country well runs dry?
And make no mistake, it's coming. Between the increasingly large number of country acts speaking out against the trend and both songwriters and radio programmers questioning the lack of diversity in country radio, the winds are changing. Even guys like Florida Georgia Line are opting for less obviously pandering bro-country with their new singles like 'Stay', to prove they are more than just 'Cruise'. As such, I'm suspecting 2014 will be a transitional year for country music, and from a look at upcoming albums, it could be a very interesting one.
That said, I couldn't help but feel a twinge of unease when I picked up the debut album of Jon Pardi. His 'hit' was 'Up All Night', which was a song that did fit into the realm of interchangeable bro-country, albeit with a little less of the leering sensibilities that irk me in that genre. And combined with a criminally underwritten Wikipedia page and every picture of the guy reinforcing the bro-country image, I got the feeling Jon Pardi might be headed for rough times in the early months of 2014 as a very late arrival to the bro-country scene. But then again, there has been bro-country songs and material I've liked, so I gave the album a few listens - how did it turn out?