You know, there's a running joke among music critics that even if you don't like Justin Bieber, he's easy enough to ignore that you don't need to care about him. And really, if you reflect upon the past six years, even during the initial buzz, that has remained true - albeit for completely different reasons.
I should explain, and let me preface this by stating that I've never been one of those guys who really hated Justin Bieber right from the get-go. Now it wasn't because he was making quality - songs like 'One Time' and 'Eenie Meenie' really were awful, to the point where I've never understood why Usher hadn't contributed more to his creative development beyond a cosign and one okay song with 'Somebody To Love'. But even in Canada Justin Bieber could be easily ignored - it wasn't like he was racking up massive hits outside of 'Baby', which outside of a hysterically bad verse from Ludacris it was generally forgettable. That seemed to change with the release of 'Boyfriend' off of 2012's record Believe, which I actually reviewed on my blog three years ago. And it wasn't even like that record was completely bad either - sure, 'As Long As You Love Me' and 'Beauty And A Beat' were both pretty damn bad and the album really had no clear creative direction where to take Bieber's music lyrically or sonically, but it did provide one legitimately excellent song with 'Maria' that showed if Bieber brought real dramatic intensity and tightness, he could be a real pop star.
And then for the next two years Bieber proceeded to squander that potential, committing crimes, shooting his mouth off, and acting like one of the most obnoxious teen idols ever to be given a microphone. Now this didn't really surprise me - the undercurrent of petulance and ego had always leaked into his music, but I assumed he'd eventually grow into it a bit. But combined with the sloppy release strategy of the underwhelming Journals that had no singles that lasted on the charts, I had no reason to really care about Justin Bieber anymore, especially when Justin Timberlake had returned and was so much stronger. That changed this year, with the release of 'Where Are U Now' with Skrillex and Diplo and his first ever #1 hit with 'What Do You Mean?'. And while neither of these songs were precisely bad and Bieber seemed to have grown into his artistic persona, he also had shown so little personality on those songs that I had absolutely zero interest in checking out Purpose, especially as the lyrics on every single had been straying into questionable places. But hey, I might as well give the guy a fair shot, and all of you kept asking for it, so how does Purpose turn out?