So believe it or not, I do read a lot of other people's reviews of music - not because I'm looking to parrot someone else's opinion or seek validation in critical consensus, but because I'm always curious where and why my points of view might clash with others'. And the fact that there is critical disagreement isn't a bad thing either - people have differing opinions, and civil debate and discussion is always appreciated.
And nowhere on the internet is that sort of debate and discussion more intense than when it comes to hip-hop, particularly acts that sit on the borderline between underground and mainstream success. Now I'll admit that pop-rap isn't always my thing, but there are ways of doing it well, I have a higher tolerance for pop than most, and I was willing to keep an open mind when I dug into the independently released debut album from LA rapper Kid Ink Up & Away. I mean, it's early January, nothing much comes out this time of year, and I wanted to make sure I did my research. And besides, it couldn't be that bad, right?
Well, it wasn't. Look, Kid Ink's Up & Away isn't great, but it's okay and has a couple decent club bangers on it that I did like. Part of my issues with it come in Kid Ink's choice of hip-hop 'sound': the nebulous subgenre of 'cloud rap', which is characterized by ethereal sounds, odd samples, and futuristic beats. Kid Ink sticks with an accessible form of the genre in instrumentation and subject matter, and while cloud rap has more of a focus on melodies, I found the instrumentation to be a little cluttered and the production a little too slick. Most of that masks the bigger problem with Kid Ink as a rapper - namely, that he's not all that interesting. His flow is a blend of Drake and Chris Brown, and he has neither Drake's wordplay or emotional heft or Chris Brown's singing voice. The best word to describe him coming off of Up & Away is inoffensive - it's not something special or all that memorable, but some of the grander melodies are enjoyable enough and there's some occasionally good wordplay. So, what happened with his follow-up and major label debut, My Own Lane?