So I've mentioned a number of times, mostly on Billboard BREAKDOWN, that rock radio is basically irrelevant to the mainstream pop charts, at least in terms of defining larger trends. Yes, there are rock songs that are big that might even do well on the charts, but rock music doesn't tend to go viral in the same way a hip-hop track or pop song can, or mutate at the same rate that country currently is. And part of that is because rock doesn't grip the popular consciousness in the same way it has throughout other decades, to the point where the rock songs that take the charts are so wildly different that it's hard to pin down a distinctive sound. When I look at the top ten 'rock' songs on the charts right now, three are folk with the barest hint of rock, three are outright pop rock, one is closer to soul or blues than actual rock music - doesn't make Hozier any less awesome, but it's true - and 'Shut Up And Dance' would have been called new wave synthpop thirty years ago. Of the two remaining, one is Muse's 'Dead Inside' and I'd be stretching to say its sour brand of electronic rock with emo lyrics is quality, and the other is 'Believe' by Mumford & Sons and is just terrible. And that's it - no metal, no punk, nothing close to grunge or hardcore, and god help you if you're looking for one of the subgenres.
What I see when I look at the rock charts is no clear direction and nothing resembling hierarchies or leaders except maybe The Foo Fighters out of sheer longevity - mostly because 'rock' is becoming a catch-all for whatever has a guitar and is too rough-edged for pop or too heavy for country. And I'm not saying I want rock to be monochromatic or dominated by one sound - I lived through post-grunge and I don't want that again - but I get no sense of defined identity when I look at rock radio, and this has been an issue for a good few years now. It looks a lot less like diversity and more like throwing whatever they've got at the wall until something sticks - and this is an American issue. Us Canadians never really marginalized rock radio in the same way, and the indie folk rock boom is solidly entrenched up here.
And honestly, it doesn't seem like a bad direction for the US to go either - at least indie rock is more colourful and interesting, and there's plenty of upstart acts looking to break in. Case in point: Wolf Alice, a UK-based band that started off in the poppier side of indie folk before drifting towards heavier, grunge-inspired instrumentation and signing to the same label as The 1975. Like Misterwives, they spent last year building buzz and now have dropped a debut album that has come highly recommended from a few other critics, so I took a look at My Love Is Cool - do we have our new indie rock leaders?