So let's talk about the Canadian alternative scene a little bit.
Now for those Americans in the audience, alternative and indie rock never really went away in Canada, not quite thriving in the same way as the pop music that still monopolizes mainstream radio, but there's a real chance you'll actually hear alternative rock if you turn on the radio, mostly because the Canadian Radio-Telecommunications Commission requires the radio play a certain amount of Canadian content. So not only does this mean a large quantity of the overblown streaming trends haven't quite crossed over in the same way, but in order to fill time radio producers have had little choice but to pull from Canadian acts that have the flexibility to get a little weirder and rougher.
So into that scene comes Ubiquitous Synergy Seeker, otherwise known as USS, an alternative dance duo that might as well have been imported straight from the late 90s in their fusion of drum n' bass with crunchy pop rock. And it's a little tough to directly define the genre and style of this group - think of a frenetic blend of Cobra Starship, Fatboy Slim, a little Primal Scream, and all with the sense that you really shouldn't take them too seriously. And hey, that was fine with 2009's pretty damn fun Questimation, which followed the even better EP Welding The C:/... but despite their 2014 EP Advanced Basics being their most successful EP to date, their splatter-painting approach to genres seemed to be having diminishing returns across the board, from less articulate lyrics, flatter production, less interesting delivery, and slower tempos. But hey, maybe that was just EP experimentation, and though the lead-off single to their newest record seemed to be going in even twangier, more lethargic territory, maybe they could capture some that frenetic momentum on the rest of New World Alphabet, right?
