video review: 'so it goes' by ratking

Man, this one took a lot of work to really unpack, but I'm glad I put in the work for it.

Okay, let's round out this week of hip-hop with RetroHash from Asher Roth, and then I'll deal with Neon Trees and Ronnie Dunn. Stay tuned!

album review: 'so it goes' by ratking

How much does it matter where you're from in music?

Because in some genres, nobody will care one way or another - as long as the music is good, most heavy metal or pop or indie acts couldn't care less which city or town from whence you came. But when it comes to music that not only just demands a degree of authenticity, but also harkens back to the community at large, location starts to matter. You see this a lot in country music, where regionalism across the United States and Canada plays a bit of a factor in defining the referenced landmarks and delivering a specific appeal. That's one reason why country acts love to reference rural tropes in their music: whether it's building a sense of community or just affirming the fact they came from that sort of upbringing, it's a nationalist spirit in microcosm.

And yet in one of many bizarre similarities between country and hip-hop, rap music does a lot of the same. Thankfully we've moved past the eras of region conflicts between west and east coast, but there's still plenty of references and callbacks to the places where these artists came, to frame their stories, add richer detail and context, and give their music a definite sense of place. Both country and hip-hop have a sense of richer history about them, and defining one's place with respect to that history is a major part of some rappers' careers.

So when I started to look at Ratking, an upstart alternative hip-hop duo from New York known for chaotic and noisy production in the vein of acts like Death Grips and Clipping and with a reportedly strong punk sensibility, I was curious in spite of my own issues with this particular brand of noise rap. After all, the Beastie Boys were New York rappers who had inclinations towards punk, and they were some of the most influential and awesome acts to ever rock the music world, so it made a certain amount of sense for me to at least get a familiarity with this sort of music. So I picked up So It Goes and gave it a few spins - how did it go?