This will be a bit of a weird review - and not just because I have a history with this band, but also because hindsight is one of those things that can shift one's opinion on an act pretty dramatically.
And as much as I don't like to admit it, Icon For Hire often falls into that camp for me, mostly because they can be a difficult band to really categorize. Many people thought when they signed to Tooth & Nail - a Christian label - that they'd fall into that disreputable subgenre of badly produced crap, but Icon For Hire actually rose a fair bit above their contemporaries to make some pretty solid alternative rock and metal, with a knack for solid writing, good hooks, and the tremendous talents of frontwoman Ariel. They infused a lot more pop and hip-hop elements into their self-titled - basically to satirize all of them - and I liked that record so much in 2013 that it ended up on my top 25 albums of that year. In retrospect... I'm not at all certain I could justify it on that list now, mostly because the production the label gave them was pretty flat. Their producer Mike Green had worked with Pierce The Veil and Paramore - which has been a comparison that has been made with Icon For Hire their entire careers and not exactly a promising one - but it did not help that record and it has aged pretty poorly.
And then everything went to shit. They ran into serious conflicts with their label - probably because they've always kept Christian subject matter at arm's length, which was probably smart - went independent, and dropped an EP back in 2015... that got some polarized reactions for 'Now You Know', which railed hard against music industry sexism. And yeah, I appreciate the bluntness of the message and the deeper attempts at subtext, but the delivery did not work - Ariel's less-melodic rapped delivery, the grating synths, the flat production, it did no service to an important message. And when you hear they funded their new album through Kickstarter, raising over a hundred thousand dollars to get Mike Green back and pull it together... look, deep down I still like this group, and they've written strong hooks and smart songs, I wanted to really like this. Did You Can't Kill Us deliver?