So I'll say this right now: Jake Owen frustrates the absolute hell out of me.
And unlike most of the indie country scene, I'd argue it's not because he's a bad artist, but more how he's never quite lived up to his potential in a consistent way. You have an artist who is easily one of the most charismatic act working in country, with a warmth and good-natured openness that's incredibly charming, and on every album he'll deliver at least a handful of deep cuts that are genuinely fantastic - in multiple years where he's put out projects that are incredibly uneven, he's still nabbed slots on my year-end lists! So I can't dismiss his presence in country... but at the same time, despite being an act who seemed to comfortably survive the bro-country era better than so many peers, I'm left with the feeling that his albums should be much better than they are. Part of this I blame on Joey Moi's overblown production, but a bigger factor just seems to be a pileup of silly or uneven ideas that miss as often as they hit, which you can likely blame on Jake Owen's lack of personal writing credits.
And on this album, it seemed to be more of the same. I did appreciate how much Owen had tried to embrace Shane McAnally and Ross Copperman on production on his 2016 album American Love, but thanks to some poor single choices, it likely didn't hit the way it should have, and he was back to Joey Moi for this project on the new label Big Loud Records. But what worried me more was the guest stars: I know that Jake Owen is more open to sounds outside of what would be expected in country, but was it worth getting Kid Rock and Lele Pons on this? And with more cowriters than ever... look, even from what I know with Jake Owen, I was preparing for disaster - so what did find on Greetings From... Jake?