Here's something I don't often talk about when it comes to records: timing. Specifically the timing of when I might hear something in comparison with the general public - and while you would usually think that wouldn't matter all that much, it does play something of a role when you consider the hype cycle in the popular consciousness. Now since I'm a music critic I'm normally ahead of the cycle - I've heard the record early or at release, and by the time the rest of the mainstream catches up - which can be anywhere from a week to months later - I'm going to have very different feelings about the project, especially depending how much time I've sat with it or whether it's made a big impact. An easy example nowadays is twenty one pilots - I was cheerleading for the bad in early summer last year, and even though I still like Blurryface a lot, I'm also keenly aware that the band might wear out their welcome if they keep releasing weaker singles.
But I don't want to say I'm always ahead of the game - on the flip side, I got on board with Isaiah Rashad over a full year after the release of his breakout project Cilvia Demo in 2014, a project that many consider his debut album at nearly fifty minutes... but it was an EP, and I don't normally cover those, only talking about it in the summer of 2015 as my second year anniversary review voted by you guys. And yeah, the project was great, a genuinely insightful and versatile project that showed the aftermath of family estrangement, overloaded responsibilities, and the complicated position of leadership that he falls into thanks to his success. And yet while I was enjoying the project late, Isaiah Rashad was seeing his life reflect art, sinking into a Xanax and alcohol addiction that nearly led to label conflicts with TDE, depressants reflecting isolation and inactivity weighing on him all the more heavily. Indeed, you could argue it's a miracle that we got this project at all, given how quickly drug abuse can destroy careers, but Isaiah Rashad pulled out and more than two years later has delivered a proper full-length follow-up called The Sun's Tirade. I can't imagine for long-time fans how much anticipation there is here, but you can bet I was curious about this - so how did it turn out?