Man, this was an interesting week - I think next week is going to be wild, but we'll have to see... In the mean time, looks like I'll have the Flaming Lips next, but I've also got Rock Coliseum tonight, so stay tuned!
Let's be honest: there's one primary narrative going into this week. I could talk about the mini-album bomb unleashed by Ed Sheeran, or the other scattered arrivals, but the reason anyone is paying attention to the Billboard Hot 100 right now, be you in the music industry or outside of it, is the race at the very top, where a record is being tested as we speak and barring any unforeseen circumstances could be broken next week... and all from a track that I thought would flame out in a week or less, goes to show how much I know!
Okay, I'll be honest, I was worried about the shift to a new channel - but damn near a thousand subs in a day is exactly the sort of moment I needed for this, so thank you all so VERY much for this! This copyright nonsense has been a tremendous pain in the ass, but this was exactly the shot of adrenaline I needed! Next up... let's kill all that adrenaline with a new Jake Owen album - stay tuned!
...you know, it's probably a good thing that I'm starting new episodes of this series on a new channel this week. Relatively slow and gradual, nothing too crazy or out of the ordinary, the Billie Eilish album bomb just around the corner - and with those consistent streaming numbers, it's absolutely getting there - about the best possible time for a pivot to leave the copyright takedowns behind and start afresh with a channel that's not deprioritized into the dirt. So yeah, welcome onboard, folks - this week we have Nav, Logic, and Bebe Rexha!
Yeah, this was messy, putting this together... not a good episode at all, but hey, I tried. But alright, can't promise a review tomorrow (again, crazy IRL shit), but I'm going to try and prep a few records to possibly land on the Trailing Edge as I work through my schedule, so stay tuned!
...you know, it's funny, when I made my rule about album bombs just last week I was expecting that it'd face a challenge sooner rather than later with something that was a bit smaller... and sure enough, skating right under the wire with seven new songs from an album I haven't quite covered (though it's on my schedule), we've got a smaller album bomb from Lil Baby and Gunna, and that's before we tack on a considerable chunk of A Star Is Born - almost makes you forget twenty-one pilots put out a project, but they sneaked in too!
This was a weird week. A pretty busy one, to be sure, and some things did turn out as I had predicted, but overall... it's not often you can say that our new arrivals span between k-pop, Lil Baby, Kevin Gates, and the Backstreet Boys - yeah, we'll be getting to that one, I did not see that coming at all! And that's very telling of the Hot 100 right now: there doesn't seem to be any one musical movement that's driving the pop culture conversation with any sustainability, and we're ripe to see everything blow apart.
So we're now starting the fourth year of Billboard BREAKDOWN, and the plan - at least for me - was that we'd start off with a bang, the flurry of activity that you would expect coming from the massive release of Taylor Swift's reputation... and yet as I predicted last week, the impact was pretty muted, thanks to her one-sided war with streaming that led to the album still not up on those platforms. So what could have been a blowout turns falls limp, and the week actually turns out pretty quiet... eh, it happens.