I'm starting to think Toby Keith might have a problem.
And no, it has nothing to do with the asinine feud with the Dixie Chicks that was around a decade ago or any assumptions of political allegiance that lack basis in fact or the drunken concert incidents that would be a black mark on his career if it wasn't for the dozens of songs he's written about booze. No, this is a larger issue tied to his music: namely, its relevance.
See, as much as Toby Keith has criticized bro-country for its inability to take anything seriously or get political or real, it's hard not to look at the success Toby Keith has had in recent years and ignore the hypocrisy. As much as I might like Toby Keith - the guy has a lot of charisma, a ton of range as a performer both comedic and dramatic, and a knack for writing great hooks - it's hard for me to not look at his past few albums and see some of the laziness. This is his eighteenth album in twenty-two years, and at this point the sheer amount of filler and bad songs are starting to pile up and obscure the true gems. And look, I liked most of Drinks After Work when I reviewed it in 2013, but in retrospect outside of certain moments it was forgettable. And the frustrating fact is that I get the uncanny feeling Toby Keith knows that and just doesn't care like before. It's not like he's under any sort of pressure - he's on his own label and probably enough royalty money to easily coast, and for the life of me I have no idea what's inspiring him right now. He tried to get his daughter Krystal's career off the ground with an album he produced, but that went nowhere and I think I was one of the few people who cared enough to review it.
So maybe it's a good thing he's now working with Shane McAnally and Brandy Clark on his newest album, two songwriters I actually like and respect and the latter who dropped one of the best country albums of the 2010s thus far, at least for his leadoff single. I had hopes his newest album 35 MPH Town would at least be passable - did Toby Keith pull it off?