video review: 'everything's for sale' by boogie

So this was a pretty easy conversation, and overall seems in line with most consensus (for once), so... enjoy?

Anyway, next up is Within Temptation and WHOO BOY that'll get messy, so stay tuned!

album review: 'everything's for sale' by boogie

So I'll admit I was a little surprised how much hype this project was getting.

And to explain why, we need to talk a bit about hype cycles. I've mentioned this before but when an artist gets a single or a project with momentum, ideally the label signing or backing them wants to have a project waiting in the wings to truly take off, best capitalize on that momentum. And about three years back, it seemed like Compton MC Boogie was one of those guys. Three reasonably well-received mixtapes that showed a progression of improvement, a lot of bars, some surprisingly well-structured melodies and content that was at least trying to be a bit introspective, it would seem like any major label could make a killing pushing him, especially given how trap was moving the next few years.

So perhaps it was the worst possible luck that Boogie signed to Shady Records and Interscope, which if we've been observing the career path of nearly every act under them for the past decade seems to have a bad habit of not being able to kickstart momentum, and that's before you consider the increasingly questionable Eminem factor in the past two years. And if I was Boogie, I'd be furious about how despite his last mixtape coming out in 2016, we're only getting a full album now, with a lot of the conversation seemingly monopolized by Eminem putting one of his most humiliating verses yet on it. So yeah, on some level I kind of wanted to give this a proper review if only to change the narrative a bit, give a promising talent some insight his label seems to be fumbling, so what did we get from Everything's For Sale?