I'm going to pose a question that's been on my mind ever since we started getting stream-trolling album bombs on the Hot 100 and one that became glaring with KOD by J. Cole: is anybody thinking about the long-term impacts of any of this? Sure, it's an indictment on streaming platforms who take label payola to dump entire records on their playlists, and an even more scathing indictment on the public who won't bother to build their own damn playlist or find new things, but really, who does this benefit long-term? Do you even remember anything from Logic's middling album bomb a few months back, or do you remember a single that's been properly promoted and managed, where precision growth can lead to even greater success. We'll get to more of this in our top ten, but if you want the most prescient example of how the album bomb might hurt an album's public lifespan long-term, look at Drake and More Life last year, and compare it to his current singles rollout in 2018.
