And that's a loaded statement, but let's run through it: the widely-publicized split from Fifth Harmony, a well-managed Instagram glam presence when a lot of mainstream pop acts don't really play that game conventionally, and the increasingly cringe-worthy back-and-forth she has with Shawn Mendes with seems to be trying a little too hard to be believable or likable. And in the 2019 mainstream pop market, that might be enough to stand out... even as I can't help but see a faint whiff of similar marketing that Jennifer Lopez used over fifteen years ago in the early 2000s.
And like that era of J.Lo, Camila Cabello's music is bad and riding way more on a faint approximation of style than vocal talent or quality. By far the worst vocalist from Fifth Harmony thanks to her breathy, chewy delivery and weak shrillness, her debut Camila was an exercise in amateurish production that provided more texture than her by-the-numbers forgettable material deserved. And like J.Lo ahead of her, her popularity translating to success lives and dies on the hits, and when you look at her solo output that's not a sterling record. Yes, 'Senorita' was massive, but let's be real: swap out Camila for Becky G or Karol G and doesn't the song get immediately better, maybe because the song is more reliant on brand and marketing? Because when Camila has been required to carry hits by herself, 'Shameless' was a flop because it was a flagrant attempt to co-opt the darker pop edge, and even with the benefit of the crossover Latin market 'Liar' has underperformed. So to hear that her label was dumping this album in early December - I mean, it's not January like last time, but to me that screams like Epic and Syco - the latter of which, I should remind you, is run by Simon Cowell - dumping a turd that doesn't even have a 'Havana' for crossover, especially given the messy recording process that was Camila in 2018. So yeah, this likely wasn't any good - what did we get?