So as some of you know, I'm currently working on an extended video essay surrounding the separation of art and artist and how especially in the modern social media/tabloid landscape it's a theory that's increasingly unfeasible. Of course, my larger point will be that it was never that feasible to begin with, but you'll have to wait until I release that project in... I'd like to say a month or so before I explain further - just something to think about.
But really, if you're looking for a project that might as well prove my point in block capitals across every fiber of its being, it was the rushed creation and release of the album thank u, next by Ariana Grande, and yes, before even getting into the album directly I'm calling this a rushed job. Not only was sweetener released midway through last year, singles were still in charting circulation. And this was not a case like Taylor Swift's reputation where the album was tanking upon arrival - the singles had staying power and top 10 presence, and the reviews were solid. But like reputation, it was hard to avoid the feeling that thank u, next was being presented as a slice of spin control in the tumult of Ariana Grande's public life, with both the collapse of her engagement to Pete Davidson - which in going back to sweetener and especially the song she titled after him it was so easy to predict - and the tragic passing of Mac Miller, where in both cases Ariana Grande faced the sort of toxic social media backlash that would be hell for anyone.
Now as I said last year when the song 'thank u, next' was first released, Ariana Grande had a few advantages over Taylor Swift in that she didn't have the insane weight of cultural expectations placed upon her, and that allowed the song and response to be so breezy and magnanimous, a moment of well-timed spin control that seemed to work in her favor. But that is what it was, especially with the inclusion of names which gives the song additional emotional impact and intensity - pull back from that, separate the art from the artist, and the entire track seems flighty and disposable, an underweight fusion of pop, R&B and trap that for an outside observer would make no sense to sit on the top of the Hot 100 for weeks, only made to feel more because Republic is throwing more money than they probably should to make it stick. And if 'imagine' increased those suspicions, '7 rings' confirmed it, along with the cheap, controversy-laden rollout that for an artist and her team so measured and big-budget over the past three albums that felt alarmingly slapdash. Combined with such a quick turnaround time - she's bragged that this album was written in a week and recorded in not much longer - that is actively cannibalizing singles from the previous project... yeah, I'll freely admit I was worried this would be a rush job and not nearly reflect the potential shown on sweetener for the sort of experimentation and emotional maturity that gave that project such promise - was I wrong?