The more I think about BØRNS as an artist, the more I get the impression there is less to think about than I'm assuming, that he's actually less interesting than he might appear.
Granted, some of this is not helped by me covering his debut Dopamine a full year after it was released for my anniversary in 2016, where he felt all the more out of place in the larger context of the year. But even with that there's a part of me suspicious that the image and flair was more compelling that BØRNS himself would ever be, considering he didn't quite play to his strengths as a singer and he had a bad tendency to indulge in production gimmicks and lyrics that felt increasingly hollow in their hyperstylized Americana, especially considering there was often a rock-solid glam and pop rock core to many of his compositions. It was a good project, but it's not one I found all that memorable just a year and a half later.
And thus I was skeptical about Blue Madonna - I drew comparisons to him sounding a little in his delivery and content and production like Lana Del Rey, and look who has two guest appearances on this project! And when you consider he pruned away all other producers and cowriters besides Tommy English, it was hard to avoid the feeling he might be doubling down on influences that didn't always flatter him, but could result in a more focused experience overall. And hey, Lana Del Rey has steadily been getting more tolerable, maybe this would be pretty stylish or fun, right?
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