So do you ever have the feeling before going into a movie or game or record that while you desperately hope it's going to be good, you know deep down it probably won't be? That slow, sinking feeling as your rational mind overrides the sense of hype and the feeling that nothing could live up to your expectations, even if they aren't all that high?
Yeah, that's how I felt going into Revival - and if anything, it was even worse because I've been an Eminem fan for decades. I'll admit to being one of the fans for whom Eminem was my introduction to more hip-hop, that can rattle off multiple Eminem songs from memory - and not just the singles but deep cuts and diss tracks too. And as I grew and matured as a critic and heard so much more hip-hop and Eminem's flaws came more sharply into view, it also led to a different sort of artistic appreciation for even his worst projects - while Encore is far from good it was the sort of record that understood its purpose of artistic suicide, and I still hold Relapse is criminally underrated to this day, where Slim Shady was revealed to be as perverse and deranged as he always was before, this time without any veneer of 'cool'. And even though I'd likely agree with the assertion that Eminem becomes less impressive as an artist the more hip-hop you hear, I don't think even the best in the game would deny his talent for wordplay, his charisma, and his uncanny knack for mainstream crossover success.
And thus, when I heard Em was looking to get more political for his upcoming record, not only was I not surprised I was also extremely encouraged. For many white people Eminem was one of the few rappers they would listen to or cite as a favourite, he spoke across demographics and genres and he's never been uncomfortable speaking truth to power, especially given how much he continued to identify with his working class roots in Detroit. But in the lead-up to this release - and especially after the track and feature list was released - I had a really bad feeling going into this, with names showing a lot of potential for pop crossover but few if any of the relevant acts making conscious hip-hop right now. You'd think someone of his stature would use this opportunity to put some names over instead of pass over more production to Alex da Kid and hooks to goddamn Skylar Grey - an artist who has never been interesting or compelling and who has been neutering the power of Em's hooks for too long - but if Eminem wasn't willing to venture out of his comfort zone to make his political statement, this could be pretty rough. But again, I'm an Eminem fan, I've defended records from him that many brand as legendarily terrible - can I defend Revival?