I've talked a little before about a 'review-proof' album. The record that you know that everyone is going to buy and talk about and thus have a firmly established opinion on well-before you have time to really state yours. I think it's even more a truism today, in the age of reaction videos where more than a dozen people will have uploaded something before I even get that chance to hear it. And that's not counting the critics who will rush to have something up to get the page views of being the first one out and not take the necessary time to digest the record. And sure, I myself can be guilty of that last one, but if there's one thing I've felt increasingly sure about with Patreon, it's that my audience will generally be remarkably accommodating to me taking my time to talk about it when it's done.
But hell, I wanted to hear this: it's Kendrick. The Compton rapper who despite a string of radio guest verses I found utterly forgettable was known for insanely strong albums. I don't think it's hyperbole when I say that good kid, m.A.A.d city and To Pimp A Butterfly are some of the best records of the decade - hell, even a collection of b-sides on untitled, unmastered. were better than the majority of projects people dropped last year. Did I have concerns going into this record? Well, sure, but that was more because he's the sort of rapper where it's not a question of when he'd slip, but if - and that's not something you'd say about a lot of people.
That said, I'd be lying if I said I wasn't concerned. 'HUMBLE.' was good, sure, but I didn't love it as much as some hardcore fans did, and it seemed to reflect a simplification of flow and style that Kendrick didn't need. I had hoped it might just be a momentary thing - it's not like 'i' was reflective of To Pimp A Butterfly - but there was also the timing to consider. I get striking while the iron is hot with buzz in the mainstream, but I'm not going to deny I was concerned that the time hadn't been taken to refine a sharper project. But again, that wasn't going to stop me from listening to DAMN., and I think I've wasted just about enough of your time, so how did it go?