Before we begin, let's go back about a decade to the pop rock scene in 2006-07. These were the years of My Chemical Romance, Panic! At The Disco, Fall Out Boy, and the peak of the mainstream emo boom that would turn about a third of teenagers scene that year. Now as I've said in the past, I wasn't really one of them - I was knee-deep in symphonic and power metal at the time, clearly I was embracing darker, heavier material - but that didn't mean I wasn't aware of or appreciate the music that was getting airplay. But it became a little hard that beyond the catchy, radio-friendly melodies, mainstream pop rock was embracing a certain image that was a little more baroque, for lack of better words, drawing on horror kitsch to craft a plainly theatrical image.
And of course this was not new - the mainstream music scene has a habit of pulling on horror trends to construct weird or creepy instrumentals, often using the theatricality to blunt things from getting too weird - with the exception of the 90s alternative scene, of course, which frankly got away with a bewildering amount. But it tends to come in waves of popularity, often crashing hard at the point of overexposure, which last time in mainstream emo and pop rock around 2009.
Fast-forward to now and the debut of an English horror punk band called Creeper, who had been building some buzz in their native country with a few EPs since their formation in 2014. Now I had heard good things going in - not just inspired by My Chemical Romance, but also calling back to glam rock, the Misfits and even Meat Loaf in their embrace of theatrical bombast. Now the last time I had heard someone adjacent to this vein cite some similar inspirations was Kyle Craft, and his debut album last year Dolls of Highland was a criminally underappreciated masterpiece, and thus I had a lot of curiosity going into this, especially as it's been getting frankly astounding amounts of critical acclaim. So with Eternity, In Your Arms, are we on the cusp of something big here?