It has been fascinating watching the evolution of Ariana Grande - and given that I've already covered two of her albums, I've had a front row seat to all of it.
Granted, evolution might not be the correct word for the carefully considered marketing and micromanagement of Ariana Grande's musical career, but there has been a progression, and I'm a little on the fence of how well it has worked. On the one hand, the instrumentation and production moving from Yours Truly to My Everything has only been a net positive, giving her breathy, soaring vocals the room they desperately need. And while the songwriting has been micromanaged, there have been real moments of maturity that have started to come through in her writing that has led to strong tracks, including the fantastic 'Love Me Harder' with The Weeknd.
But throughout the lead-up to her newest album Dangerous Woman, that progression has seemed shakier than ever. You can tell that her producers and handlers are pushing for a more explicitly sexy image and 'sound', and it's an open question whether or not Ariana or her writing team can pull it off. Part of this is her voice - when she sticks to more sultry, low-key R&B cooing it's believable, but she doesn't have that element of rawness in her delivery yet to believably pull off pop diva powerhouse, and her occasional sloppy enunciation doesn't help. But more than that, being 'sexy' is music is incredibly difficult to pull off well - sensual a little easier because you can modulate your range, but sexy requires a type of intimacy and poise that Ariana can't always pull off, which can make certain songs come across as hard to believe. And while this was an issue on My Everything, it looked to be a much bigger issue here, especially opposite artists like Lil Wayne and Future, who play in a very different type of sexuality than Ariana. That said, Dangerous Woman looked to have promise if only because Ariana had taken a much firmer hand in the writing process, with nearly double the credits from her last album, and with a smaller writing staff I had the hopes that this might actually work - so does she pull it off?