Ty Segall unsettles me.
And I say that as a fan of the guy, starting when I dug deeply into his discography to cover his 2014 record Manipulator. His material may be prolifically scattershot, sprawling over a half dozen albums and even more side projects, but dig into his records at length and you see a certain darkness that colours his writing, self-deprecating but a little craven and sinister, narrowing its focus on darker, venial human impulses that can feel a little disconcerting. This became most apparent with his cleanest and most cohesive record to date on Manipulator - which focused on a broad selection of manipulative situations that ultimately rung as more plainly nihilist - but I had a feeling in my gut that sound wouldn't last. On some level, Ty Segall's material has always been at its best when the rougher instrumentation matched the subject matter, like on the excellent Slaughterhouse from 2012, and when I heard that his release this year was going darker again, I was certainly intrigued.
But one thing that I also noticed was the build-up - a longer-than-expected distance between projects, the release announced through the mailing of VHS tapes, the creation of a website to announce and promote the album and the concept of 'emotional mugging', and the introduction of a new backing band, featuring long-time collaborator Mikal Cronin and a few new faces like the frontman of Wand Cory Hanson on guitar and keyboard. And when I say 'faces' I mean none at all, because the video released in that build-up features the band in baby masks, which Segall has continued to wear at live sets. So putting aside the obvious cue from modern horror games, it seemed right from the outset that Ty Segall was looking to be as unsettling as possible, strip away the prettier veneer on Manipulator for something ugly - and honestly, that made me even more excited, especially if we were descending back into the wildness of Slaughterhouse. So what did we get with Emotional Mugger?