I don't know how to start this review.
Because let me give you a glimpse into my usual process when it comes to making these. The first bit tends to be written before I've given the album an in-depth listen, often providing some degree of analysis into my thoughts and research about the band before I start delving into the record in detail. And normally it's framed around some topic that I feel will correlate with the album I'm looking to explore, which can lead to some interesting shifts in perspective mid-review, but hey, it happens.
And thus when I sat down to work on this review, my plan was to start with a lengthy digression on what it means for an act to 'sell out' in today's day and age, because I get the impression that not a lot of people understand what it means. No, it's not just a genre shift towards pop - you can sell out while still making the same genre of music - but it's more focused on a band submitting to the songwriting machine to crank out hits. And hell, it's not even always a bad thing: sometimes 'selling out' provides the creative impetus to spark otherwise known skills in the artists in question. But the reason why it tends to be regarded by so many - especially critics of the older generation - as a bad thing is that it reflects a loss of artistic integrity and individuality. And for a critic who will listen to hundreds of records a year, those individual elements that stand out are worth all the more, something that might not be the case for more casual listeners.
But what happens when you get a band like Coldplay, a band who has always played for populism in broad strokes and has enjoyed consistent mainstream success because of it? Would it be even possible for them to 'sell out', especially considering their newest album A Head Full Of Dreams was intended as the upbeat resolution to the downcast, minimalist, very much underwhelming electronics of Ghost Stories? And sure, they were working with Beyonce and Tove Lo and Stargate, but they were working with pop stars as early as Mylo Xyloto and with mainstream producers like Avicii last year - this isn't anything new. And yet when I checked out their lead-off single 'Adventure Of A Lifetime', I got the impression that despite more personal themes, the change in sound might be enough to fall into that sell out lane. What did become clear is that further investigation would be required - so what did we get with A Head Full Of Dreams?