So here's a fun question for you all: you're a reasonably popular artist and you catch wind that your genre's shifting in a new direction, riding a new trend. So you hop on that trend and it goes reasonably well, but not quite as well as your earlier material, not quite resonating with your audience in the same way - what do you do?
Well, in the case of Chris Young it's arguably pretty simple: you pivot back to what you were doing originally and keep up the routine - you've arguably got the easiest transition path, especially if you take a firmer hand in the songwriting. And if you look at Chris Young's career trajectory over the past four or five years, that's exactly what he's done. Hitting it big in the latter half of the 2000s with a slew of #1 hits, he hopped onboard the bro-country trend for his 2013 album AM, hiring the best of Nashville's songwriting machine to blend his brand of neo-traditional, adult-contemporary leaning country music towards what was cresting in the mainstream. And yet even despite making what I'd deem as one of the best bro-country albums with some of my favourite country songs of 2013, it wasn't an album that produced the sorts of hits previous records like The Man I Want To Be and Neon had. And in a way that makes sense - Chris Young has always been more of a mature romantic, not the sort of guy that would play well with debauched party tracks. It definitely helped matters that he seemed like a stand-up guy, so that when rumours leaked about him being involved in Blake Shelton and Miranda Lambert's divorce, Young shot them down so emphatically that I'm inclined to believe him.
So for his upcoming album, Chris Young seemed to be doing everything right: he cut his writing team down to a solid essential team, took more of a songwriting role than he had ever done in the past, and with the lead-off single and title track made it very clear he was transitioning back to modern yet neotraditional country. Hell, he even picked up Vince Gill for a duet, along with Cassadee Pope, an artist I legitimately forgot existed since I reviewed her last record two years ago. For a mainstream country release, he was doing everything right and while I didn't expect this would be better than, say, Mr. Misunderstood by Eric Church, I had some hope this could turn out well. Was I right?