Let's return to the subject of competition.
Now those of you who've been watching since earlier this year know that I opened up my review of Fifth Harmony with the same topic - and that's not a coincidence, because if we're looking for a classic example of Simon Cowell playing labelmates against each other in order to spark up lucrative controversy, it's here. After all, it's a proven formula: the younger, more American-accessible group going against the older, more refined group that's achieved worldwide success. It's N'Sync vs. The Backstreet Boys all over again... and as such, it shouldn't be a surprise which one I'd consider as the better one.
And this shouldn't be that much of a surprise: when I covered Little Mix's Salute early last year, I was startled how much I ended up liking it, with the girls having solid chemistry, pretty decent vocal arrangements and real talent and working with good writers while having a solid writing presence themselves. Hell, their song 'Competition' was exceptionally close to landing on my year-end list for my favourite songs of 2014 - why it wasn't a single, I have absolutely no idea, especially considering that it would have wiped the floor with Fifth Harmony's 'Worth It', a song that for some ungodly reason became a hit playing in a more derivative template. Now I don't want to oversell Salute, because it had its fair share of problems, most notably in production and instrumentation, which tried to retrace 90s pop R&B with mixed results. It really could have benefited from a real budget or a cohesive production team like Girls Aloud had with Xenomania - which might as well be the tagline reviewing any album from Syco Music, so thanks for that, Simon Cowell.
As such, I had slightly mixed emotions going into Get Weird, Little Mix's third album. On the one hand, giving them a guest appearance from Jason Derulo smacked of desperation for a US crossover, and I had no faith whatsoever Simon Cowell was going to give them production to be really stand out; as much as the album title promised that they'd Get Weird, I didn't buy it for a second. On the other hand, I found some writers when digging through the liner notes that were promising, and there still was a core of real talent behind this group. So I gave Get Weird a chance - how does it hold up?