See, those of you who have followed me for a long time know that I wasn't too kind to his debut album TRUE, not a bad record but ultimately an experiment that landed steadily decreasing dividends throughout its runtime in attempting to fuse folk with accessible EDM. And yet many of you probably know that two Avicii songs have landed on my year-end lists for my favourite hit songs of 2013 and 2014 with 'Wake Me Up!' and 'Hey Brother'. And the stranger thing is that I'll stand behind both of those choices even though I'd still argue that TRUE was only ever a decent album.
And here the crux of that argument: Avicii is the sort of artist who has a great grasp on the fundamentals and the broad strokes of his experimentation, but can get stuck on the details, which is why the folk sections of that debut album ended up working better than any of the electronic segments. Sure, he's a strong melodic composer in putting together dynamic, surging progressions and marrying them with well-textured guitars and banjos and solid acoustic grooves... but the second he starts adding in thicker beats or percussion, things kind of go off the rails. Hell, he's not even a bad lyricist - all of which makes me think Avicii might be a better songwriter than producer and performer - but I can't help but see the irony in an electronic producer who blended folk in and made it work, except in the underlying electronic production itself!
But that was 2013, and let's face it, the EDM world has changed significantly in even just the past two years. The leftovers of the folk boom that Avicii was riding is now long dead and most modern EDM has gone to the deep house or R&B/neo-soul route - that'd be your Calvin Harris - or suffered badly for it, like Zedd. Where does Avicii fall with his sophomore release Stories?