I remember when I reviewed Tattoos, Jason Derulo's last record in 2013. I remembered being flabbergasted at the choices on display. I was barely able to articulate what the hell Jason Derulo was trying to do, with one foot in Bobby Brown-esque R&B and the other in his typical brand of overly slick dance-pop. And I remembered thinking that this couldn't possibly be a hit. Sure, 'The Other Side' was a fine enough opening single, but there was no way that any record executive would release singles like 'Talk Dirty' to mainstream radio, with lyrics as bad as they were. Because no public in their right mind would let him get away with songs as asinine as 'Trumpets', right?
In hindsight, the more I've covered the Billboard Hot 100 the less I've had any faith in the listening public, but 2014 was a year of success stories for Jason Derulo, to the point where songs like 'Talk Dirty' weren't just massive hit, but were influential and have spawned multiple rip-offs. And on some level I get it: in a year where pop music seemed to be taking itself more seriously, Jason Derulo being awash in bad taste at least gave him a personality. It wasn't exactly indicative of quality, as the consistently mixed critical consensus proved, and it didn't stop songs like 'Wiggle' from the Talk Dirty rerelease being absolutely atrocious, but it was at least interesting.
But here's the thing: between Tattoos and Talk Dirty, Jason Derulo actually managed to sell some records in the United States, something which he really didn't do even in his first wave of success in 2010. Now if you're a label executive and you see a record in the 'So Bad It's Good' vein like this, records that should not be successful and yet somehow are, you've got a tricky choice to make. On the one hand, you could try to keep a tight leash on him to repeat the formula, or you could give him more money, more creative control, and tell him to go nuts. And from the look of the guest stars on this list, it looks like the executives at Atlantic went in the second direction - I understand maybe getting K. Michelle or even Jennifer Lopez, but Stevie Wonder? Meghan Trainor? Keith Urban of all people? Furthermore, there's not a single rap guest verse? What the hell was Jason Derulo making with Everything Was 4?