Let's talk briefly about hip-hop magazines - I say briefly, because at this point, many of them are teetering on the point of irrelevance, especially in print. But the odd thing is that it didn't use to be like that at all - I can remember within the past ten to fifteen years when ratings from publications like XXL and The Source held influence and power and used to be the go-to for people to get hip-hop exclusive news. Hell, I remember Eminem's beef with former co-owner of The Source Benzino, where he wrote some of his most infamous diss tracks like 'Nail In The Coffin'.
But now? The Internet has blown the hip-hop conversation wide open, between established music criticism sites, blogs, and - of course - channels like yours truly. And what this means is that the 'old guard' has needed to do something to maintain a vestige of relevance and hip-hop 'cred' - and this takes us to XXL's Freshman List. Now if you're a hardcore hip-hop fan or if you have your ear to the ground, you likely consider the list a complete joke, a flailing attempt by XXL to get a handle on what new acts in hip-hop could break out and become mainstream success stories, to be the guys that called it first. But let's be honest here: I'm not really part of the readership of XXL, and for less-invested hip-hop fans, I can see a certain degree of value in the list, and it's almost always a solid signal boost for the artists in question. And while artists like A$AP Rocky have turned them down, I'm not too proud to admit that I've found MCs I might have otherwise missed that have managed to surprise me from this list.
So on that note, let's talk about one of them: Logic. He started releasing mixtapes in 2010 and built some pretty strong buzz, but he was one of those artists I've always had a bit of a hard time getting a grip on. Yes, he definitely has a solid flow and he's got good bars, but I had a hard time getting a grip on him on a unique rapper. His first Young Sinatra tape did a fair bit to show a lot of sides to his personality and some of his personal idiosyncrasies, but on following tapes he aimed to diversify his sound and draw more of a mainstream hip-hop audience and it didn't always feel as cohesive as an album whole with the more lyrical oldschool tracks. And while I didn't dislike his mixtapes, I always found them a little uneven in terms of content - although that was more of an issue with Undeniable than Welcome To Forever, which I did think was better better. But I figured, 'Hey, when he works to create a fully cohesive album', it'd probably have more cohesion or a more defined style', so I was very interested in his major label debut from Def Jam titled Under Pressure, especially considering the fact there was no credited features on the standard edition of the album - so how did it go?