There's one thing that tends to be true about trends in music: the acts that jump on the trend last tend to be the absolute worst. We're looking at the group that's not perceptive enough to realize it's dead and gone, the group who are gunning for the quick cash-in, and those who weren't talented enough to ride the wave when it first began to crest.
And thus I knew that as I had chronicles the rise and subsequent collapse of bro-country, I dreaded the acts at the tail end of the trend, the ones who owed their careers to helping craft the music and now had the chance to grab a hold of the spotlight, if only for a brief time. And thus, I couldn't help but feel a certain amount of dread when I prepared to look at the major label debut of Chase Rice, who was most notable for his big single 'Ready, Set, Roll' that is only now inching up the charts. And really, that song annoyed me right out of the gate, a grab-bag of country cliches with some of the most sterile and electronic production I've heard thus far this year in country music outside of Cole Swindell. And like Cole Swindell, he got his start writing for other country acts, most notably co-writing 'Cruise' with Florida Georgia Line, a song I don't exactly dislike but one that doesn't inspire anything close to intelligence.
Now to be fair, like Florida Georgia Line, Chase Rice at least seemed to be having some fun on his song and I had heard that some of his deep cuts did actually talk about things outside of the bro-country catalogue, so I steeled myself for the absolute worst and looked up his major label debut Ignite The Night. What did I find?