Because let's face it, while there have been several acts who have made the shift work, it's always jarring for the initial audience and there's the long list of bands whose careers imploded by making a 'dark' album. And depending on the critical or popular acceptance, it can shape the course of bands for better or for much worse.
So when power pop group Cloud Nothings announced they were working with legendary audio engineer Steve Albini and were tackling darker material, some original fans had to been feeling uneasy. This was a band who had been steadily advancing with pretty damn solid power pop that skirted the edges of lo-fi, and the question of whether they'd be capable of delivering the same quality - even with Albini, who worked with The Pixies and Nirvana - had to have been raised.
And yet in 2012, they delivered with Attack On Memory, a goddamn great album that showed the band taking huge steps in a more interesting and dynamic direction with a great melodic focus, solid lyrics, and a concept dedicated to rectifying their fans' preconceived image of the band. And what was better was that the album actually turned into a pretty solid commercial hit on its own, being many people's - including mine - first exposure to the band. And thus when they announced a follow-up without Albini or their former guitarist Joe Boyer, I was curious to see where they'd take their musical direction - would they advance even further or would they backslide?