Here's a fun observation about mainstream country music: despite the dominance of male country acts, there aren't a lot of acts that focus on the darker edges of country music. You know the songs: the ones about kicking ass, drinking whiskey, playing hard and raising hell. And while you get some acts who try to talk about these subjects on mainstream radio, the majority of them aren't convincing, mostly because the instrumentation is so polished and clean and overproduced that none of the rough instrumental texture carries in to support the lyrics about crime, hard living, and the vast number of nastier topics most country musicians won't touch.
Yes, I'm talking about outlaw country, a genre that started in the 60s and lasted for a few decades before fragmenting into smaller and smaller scenes within country music, the majority of which doesn't get mainstream airplay. And believe me, that pisses me off, mostly because outlaw country is probably my favourite subgenre within country music, partially because I've always liked grimy Westerns, partially because I love murder ballads (and outlaw country is really one of the best genres for that type of song), and partially because there's a raw, potent authenticity to the music that just works for me. And what's so surprising - and ironic in a twisted sort of way - is that more bro-country acts don't even come close to utilizing the outlaw formula. After all, it's a subgenre focused on being badasses (at least on a superficial level) and I'm sure there are bro-country artists who would be attracted to the ubermasculine power fantasy of it all.
And on that note, let's talk about Eric Church. Now he's not a bro-country artist - hell, I'd have a hard time calling him a country act on some songs rather than Southern rock - but he definitely has his eyes fixed on outlaw country, a rarity for a successful country act in the mainstream. In fact, I don't think I've ever seen a country act try as hard as Eric Church does to be an outlaw - and what's all the more tragic is that he hasn't quite pulled it off. Maybe it's his voice not quite having the grit or texture on those first three albums, maybe it's his instrumentation which really comes across as trying way too hard to sound rough and impressive and ends up sounding stunningly inorganic, or maybe it's the fact he's just not a great songwriter in the tradition of Waylon Jennings, Kris Kristofferson, or Merle Haggard - either way, it's not quite clicking.
Now don't get me wrong, Eric Church is by no means a bad artist, and I respect the hell out of him for trying as hard as he does, across the board. You're not going to find many mainstream country acts who put this much effort into their instrumentation and sound, especially when doing so could mean a loss of mainstream success. But maybe it's the clumsiness in the songwriting or the fact that Eric Church seems to be taking everything way too seriously, but every time I listened to his last album Chief, I was always struck by how little he was getting for all the effort. The sadly ironic thing is that on the looser tracks where Eric Church wasn't trying as hard and seemed to be having fun, the music was a lot better.
Unfortunately, the early buzz surrounding Church's newest album suggested that he wasn't about to stop trying way too hard to be an outlaw. And now, we have his newest album titled The Outsiders, a title so on the nose that I can't help but raise an eyebrow and make comparisons with the S.E. Hinton novel that we all read in junior high (the one that was adapted into the film directed by Francis Ford Coppola and had Tom Cruise, Patrick Swayze, Rob Lowe, Tom Waits, and C. Thomas Howell). But as much as I'd like to make jokes the entire review, I will endeavour to take this album as seriously as Eric Church: does he strike gold here?