One of the first album reviews I ever wrote for my blog was for the sophomore album Strange Clouds by B.o.B., and I've always had a bit of a fondness for the guy. I've liked his inventive production that blends southern hip-hop trends with off-beat folk and futuristic beats, his flair for bombast and killer pop hooks that are striking and memorable, his flow and wordplay calling back to that of Andre 3000, and his lyrical dexterity in constructing an intricate and compelling song. That last album had a loose thematic progression exploring isolation and coming to grips with success, and while I'd argue the record was shaky, inconsistent, and frequently undermined by guest stars who didn't contribute well, it ultimately managed to stick the landing with the career defining thesis statement of 'Where Are You (B.o.B. vs. Bobby Ray)'. The song remains a big favourite of mine for the superb piano hook and the fact that it proved B.o.B. was his own harshest critic.
And thus, I've always tried to keep my eye on B.o.B. throughout this year. Fortunately, it wasn't all that difficult, given that he had a hit lurking in the Billboard Hot 100 for most of this year. Unfortunately, that song was 'HeadBand' featuring 2 Chainz, which was only really notable for a listless and minimalist presentation in a year where most mainstream rap was listless and minimalist, where 2 Chainz delivered a load of punchlines I could have sworn he already used in one of his other myriad guest appearances this year, and B.o.B. delivered two of the most lazy performances I had ever heard. It was a disconcerting sign of things to come, and thus I wasn't really looking forward to Underground Luxury, which the record label had decided to dump in mid-December (already a bad sign). Granted, he's still a good rapper and producer, but was the energy or intellect going to survive the transition on a record which he called his most 'effortless' to create?