Let's talk about pandering in art.
Now, as somebody who listens to music that is shamelessly commercial and designed to appeal to certain demographics, I'm very much familiar to acts attempting to pander or cater to their unique fanbase, who will inevitably lap up whatever they put out. Now, I'll admit that part of this is a testament to the feedback relationship between artists and their fans, which has only intensified with the rise of the internet, as pop stars and musicians seek the approval of their fans and vice-versa. And before you know it, you get diehard fanbases who completely subsume to the artist's point-of-view, regardless of common sense or any form of sane criticism.
But there's a nastier version of this, and that's not just in the pandering towards the fans themselves, but towards their lifestyle and ideology. This is when some acts will make art designed to reinforce the fan's personal beliefs and preferences, make them feel justified in their lifestyle choices. And here's where I have to be brutally honest: we all have favourite acts in this category, the acts that don't really challenge us, but produce art that seems specifically designed to reward us for caring all the same. Hell, The Backstreet Boys made one of their greatest hits off of this premise with 'Larger Than Life', which was a song that spelled out that feedback relationship between fan and artist in explicit terms.
And look, art designed with fans in mind isn't always the healthiest - it's the equivalent of musical comfort food - but it doesn't mean this sort of material has to be harmful, as long as said fans keep their critical faculties engaged and are aware of the messages behind said art. It's not exactly a natural response, but then again, engagement with art isn't always designed to be easy - hell, some would make the argument that art that is challenging to engage with is the best kind of art, as those added hurdles on your part push you closer towards the artist's headspace.
But too often, that critical faculty gets shut off, and you get legions of Beliebers and Directioners and Juggalos, people who will say and do insane things because the artists have cultivated a fandom that reinforces their decisions, good or bad, so long as it supports the artist in question. And when you start including this sort of pandering towards lifestyle choices or ideology or political beliefs, elements that have a real impact on people's lives, you're treading in questionable territory, and if the artist isn't conscientious of that fact, things can get even worse. Or, to put it another way, there's a reason Eminem wrote songs like 'Role Model' and 'Who Knew' and 'Sing For The Moment' - he knew people empathized with the anger and fear and real emotion in his music, and in songs like 'Stan', he revealed his fear that his art could be used to justify dangerous lifestyles.
But then you have artists who don't nearly care as much, or whom actively seem to want to encourage people to buy into their music, or whom are too lazy or stupid to notice the potential consequences of their art - and with that, we finally come to Justin Moore.
For those of you who are unfamiliar, Justin Moore is one of the most rancid and terrible country acts working today, and if Kacey Musgraves represents everything right with modern country, Justin Moore represents everything toxic and wrong. Not only is his instrumentation completely devoid of texture and flavour and his vocals make my skin crawl, but the premise of his material is centered around pandering to his country demographic. And it's not just directed at his fans, but at his fans' lifestyles, ideology, and political beliefs, music that seems clinically designed to reinforce the worst possible impulses of his fanbase. Songs like 'Bait A Hook' and 'This Is NRA Country' are tracks that are explicitly aiming to cultivate the sort of backwards, contemptible, anti-intellectual horse manure that plays to the FOX-News watching, Limbaugh-listening, Obama-hating types, all mixed with a heavy dose of masculine swagger and privilege that should have died decades ago.
And you know, I'm not one to attack art for its subject matter - except when there isn't a shred of authenticity in Justin Moore's delivery or presentation. It's too clean, it's too polished, there isn't a shred of humour or real feeling here besides smug, stupid obnoxiousness. Let's throw up a comparison with The Zac Brown Band, an act that has their fair amount of southern pride as well, but it's clear from the rich texture in their vocals and instrumentation, and the emotional heart in which they sell their material that it's at least coming from somewhere real. In contrast, if it wasn't for the accent and the grating oversinging, Justin Moore would come across as a shill.
But I'm willing - for some ungodly reason - to give this guy another chance. After all, people can change and grow and given that he didn't write quite as many songs on his new album, maybe the Nashville machine managed to strip away enough of the elements I found reprehensible. So, with that in mind, what do I think of Justin Moore's new album, Off The Beaten Path?