I can't help but find it a bit strange that going into this review, I was rooting for Alessia Cara.
And let me make this clear, I've been at least trying to be on her side since 2015 and the influx of Lorde-wannabes in which she came up - I'd certainly prefer her to Halsey or Daya, that's for damn sure. But Alessia Cara's success has frustrated me, because as much as I liked her breakthrough single 'Here' and her follow-up 'Wild Things', I had the sinking feeling that given the success of 'Scars To Your Beautiful' and her feature on Logic's suicide hotline song, that would be the direction Def Jam would shove her in. Yes, she had won the Grammy for Best New Artist off those singles, but that award can be the kiss of death for a lot of new acts, and poor management has destroyed more promising pop artists than bad albums.
And I can't stress how much I didn't want that to happen, because I've always been convinced that Alessia Cara was a more interesting and vibrant personality and songwriter than just churning out self-esteem anthem pablum, and given how rushed Know-It-All felt, I had to hope that her follow-up would show more refinement, especially as her competition had gotten stiffer with Lorde's resurgence and the striking rise of Billie Eilish. Yeah, I'd still prefer to listen to Alessia Cara than Camila Cabello or Halsey or especially Bebe Rexha, but this project had to stick the landing. And by all accounts it could - Alessia Cara had taken a much bigger writing and production role with her sophomore album with no guest stars, and major labels don't tend to offer that freedom unless they've got faith in the release... or are looking to cut their losses by keeping the team and budget as small as possible. And I didn't think it was the latter case here - Know-It-All had moved a lot of units on the back of Alessia Cara's writing - but I was cautious about The Pains Of Growing, so what did we get?