And by all accounts I shouldn't be, but I still am. I knew it was only a matter of time before the major labels 'reacted' to the success of Chris Stapleton and the burgeoning indie country scene. And thus they did it like they do any other trend in mainstream music: swoop down and find an indie starlet that could be guided towards the mainstream and throw her enough of a budget to capitalize on the sound.
Here's the problem: what an artist like Chris Stapleton has is significantly harder to fake than your average sonic gimmick. Heartfelt raw soul and the production of Dave Cobb has the sort of texture and deeper impact that resonates on a frequency that's tough to categorize, and also signifies the sort of authenticity that's even harder to deliver. But it looked like Columbia Nashville was going to try anyway with Texas country artist Maren Morris. Like many red dirt country acts she had been in the independent scene, and actually released three albums on smaller labels, but with the push and success of 'My Church', it seemed like the label was set to satisfy three trends at once: Texas country, a rougher, more soulful country sound, and the recent lyrical trend for more country to reference religion without outright being religious music. And so with the groundswell behind 'My Church', they pushed a debut album out as quickly as possible and now we've got HERO. And look, 'My Church' is a damn good song, but I've been down this road a number of times before, and I had real worries that Maren Morris might not be able to deliver as promised. So I checked out her debut - was I wrong?
