Showing posts with label jhené aiko. Show all posts
Showing posts with label jhené aiko. Show all posts

Wednesday, September 10, 2014

video review: 'souled out' by jhené aiko


Holy shit, I did not see this coming. Seriously, you all need to get this record, it's fantastic and will likely land on my list of one of the best albums of the year, bar none.

Okay, next up... I think it's time for a bit of country, wouldn't you say?

album review: 'souled out' by jhené aiko

So in case you haven't noticed, the biggest new wave in pop music seems to have finally materialized... and it's R&B and soul.

Now this sort of thing comes in cycles, usually on the opposite side of when pop music goes for shiny, electro dance pop, but when you think about it, R&B hasn't exactly been dominant in mainstream music in quite some time, not really since the early-to-mid-2000s. I mean, of course there was always Beyoncé, but she's a force in and of herself. This sort of evolution is broader, and like most musical waves, it was driven by the rise of the glitchy, off-beat, minimalist indie R&B that would come to win tides of critical acclaim at the beginning of the decade. And now that it's finally reached the mainstream, we're getting all sorts of new R&B acts cropping up.

Jhené Aiko isn't quite one of those 'new' acts, in that she's actually been involved in the music industry for over ten years and got her first steps in the door thanks to family connections to B2K. She could have started her career right then, but label tensions, pregancy and a desire to continue her education caused her to take a long hiatus from recording. She eventually returned in 2011 with a well-received mixtape and EP, and even a few legit charting hits that I wouldn't quite say were stellar, but weren't bad either. They showed that Jhené Aiko did have an impressive amount of charisma and vocal presence, and enough wit in her lyrics to back it up, so provided the production was on point - which is often was, thanks to collaborating producers Fisticuffs and No I.D. - I mostly liked her material. That being said, I was skeptical going into this new album Souled Out, mostly because Jhené was saying it was going to be a concept record, and those sorts of ambitious projects right out of the gate can misfire if not directed carefully. So what did I find here?