I don't use Snapchat. I don't use Vine. I have an Instagram but have never posted a photo, and Socialblade tells me I have a substandard Twitter account. So maybe I just don't get social media in some capacity - it's fine, I've accepted that, and while I find the success of many acts based upon their social profiles bewildering, I get the appeal. Hell, on some level you can almost admire someone who can so manipulate social media to still make themselves relevant - like it or not, it's a skill, especially if you're not especially good for what you're 'supposed' to be famous.
And I think at some point, DJ Khaled got this. He realized that nobody gave a damn about his interchangeable party anthems for his contributions, so he did the next best thing: marketing. He inflated his online persona to comical sizes and then focused on his one real skill: collaboration. He became an expert at connecting people and making his 'records' star-studded affairs that were more notable for guest verses than anything else. And going into this, I had no expectations that this would be anything beyond over the top party jams- but on the other hand, it's not like either of his lead off singles were any good, so my expectations were rock bottom. Could DJ Khaled at least rise to that?