Let's be honest: there's one primary narrative going into this week. I could talk about the mini-album bomb unleashed by Ed Sheeran, or the other scattered arrivals, but the reason anyone is paying attention to the Billboard Hot 100 right now, be you in the music industry or outside of it, is the race at the very top, where a record is being tested as we speak and barring any unforeseen circumstances could be broken next week... and all from a track that I thought would flame out in a week or less, goes to show how much I know!
So am I the only one who feels like all the album bombs I've been predicting just are not happening in the same way they used to? Maybe it's a matter of diminished hype or maybe the charts hitting equilibrium surrounding streaming so that larger numbers are demanded to break through, or hell, maybe it's just a lack of the truly big names shaking up the charts, but I was expecting impact from Dreamville and while we got a couple of songs, it really wasn't that many, which led to another slow week this summer for which I'm not complaining, but still seems bizarre.
Okay, bit of a slower week, but kind of a mess too... Anyway, tomorrow is the sixth year anniversary, and I've got something fun planned, so stay tuned!
Am I the only one who thinks that we all dodged a bullet this week? I figured there was a real possibility that given the sparse set of releases we could get something disruptive and unpleasant like a week full of Chris Brown, but he only managed to lodge one new song on the Hot 100 and otherwise... looks like a pretty relaxed week. Not precisely a great one, but thankfully a bit slower.
Honestly, I've been tinkering with the past few episodes in the audio mixing and thus far it's turning out well - generally nice. Next up, though... Gibbs is coming, folks. Stay tuned!
So remember when I said last week that it looked like things were about to be changing? It's hard not to look at the Hot 100 right now and think that the disruptions are starting to come en masse - not the album bomb I expected from Lil Nas X, sure, but we still got four new songs in the top quarter of the charts, as well as a few shifts I definitely did not predict - we could be in for an interesting summer, just putting it out there.
There's something about this week that feels big. Not a lot of of new arrivals but we had two smash into the top 10, along with a few notable departures that give me the feeling that we're on the cusp of a major shakeup... although given that album bombs are a little less of a thing in 2019, I'm not sure I'm seeing the release on the horizon that's truly going to do it.
You know, one of the most frustrating things as a music critic is that sometimes you can find yourself in a bubble of your own biases - you know what you like and dislike, and thus while you're actively seeking the former, if you're stuck covering the charts you might totally forget a project dropped that could impact them. Hence was the case this week, where I did expect the Jonas Brothers would have a little more traction - and they do - and I remembered vaguely that Luke Combs was moving an EP, I completely forgot that Future still has enough chart cache to get his new EP multiple entries. Guess I'm going to wind up covering it after a fashion anyway - joy.
Okay, that was a long episode... and yet amazingly I'm ahead of schedule with it, go figure. Anyway, next up is the equivalent of a double album, so stay tuned!
So this is one of those weeks that I'm just convinced whatever I review, I'm going to wind up pissing people off. And while I'd normally be able to skate by such thoughts on Billboard BREAKDOWN, given that it's in its own separate, equally annoying ecosystem... yeah, a quick glance at our new arrivals is telling me everything I need to know, there's no getting out of the stupid here.
Well damn, this was a messy week (and by some miracle I dodged the copyright bots...) - anyway, next up it looks like I'm going to Ian Noe next, so stay tuned!
I think the chaos of 2018 warped how I normally see the Hot 100. Granted, part of this feels driven by the fact that at this point last year we had been hit by multiple album bombs where 2019 feels more quiet in general, but it also feels like projects that would normally hit with greater impact just aren't penetrating as deeply as you'd expect, leading to a more chart. So maybe consistency is our new normal...
Frankly I'm surprised this video is holding up as well as it is... well, we'll see where everything lands as I work on Resonators and that Flying Lotus album - stay tuned!
So I'll admit I didn't quite predict this. I knew that Tyler, The Creator would have his album bomb - and with just enough songs to squeak into my qualifying rules, for the record - but I'll admit I did not expect DJ Khaled to do as well as he did. Now part of that is the suspicion that DJ Khaled didn't have the blowout single ready to hit beyond a song like 'No Brainer' - which was released last year, packaged on the album, and didn't re-enter the Hot 100 here - but he did see enough measurable chart success that I have to pay attention... even if I have less than zero interest in reviewing the album and it'll probably wind up on the Trailing Edge at best.
Another pretty lightweight week overall (thank GOD for that), but now it'll be fascinating to see how Tyler hits next week. And perhaps on that topic...
So I'll be honest, I'm so happy this week is a slower one: I just got back from Sonic Temple in Columbus, Ohio - I'll have a recap/review video dropping in a few days and there'll be plenty of other videos I'll pop up in - and when you consider last Friday was one of the biggest release weeks of this month, I've got a lot to catch up on, so the relative lack of stories is encouraging.
Okay, here we go - pretty bad week, but at least the Bazzi song was good, right? Right? Anyway, I've got Logic or Emotional Oranges to be covered next, we'll see - stay tuned!
