So this was a living hell to get online - and knowing my luck, it'll be copyright claimed within the hour, so catch it while you can. Next up, Little Mix - stay tuned!
And so we reached the end of the fourth year of Billboard BREAKDOWN, a weekly series that at the end of every Billboard year I rhetorically ask whether you want me to continue it. Now of course there's a part of me that wants to keep doing it - as someone who loves delving into the history of popular music, the annals and intricacy of the Hot 100 is fascinating to me - but in 2018... look, I'm not going to mince words, this has been a rough year. More than ever, this was the year of the album bomb, when week after week the charts were blitzed with full albums backed by the streaming machine and I was stuck trying to pick up the pieces, and while I'll have plenty more to say about this when year-end lists roll around in a month or so, on a week-by-week basis it's proven exhausting and I can argue worse for the Hot 100's overall quality. And given that there's no sign any streaming platform will self-regulate against this - sometimes even being willing co-conspirators in the manipulation - I don't see it getting better, and that just makes me feel all the more exhausted by it all.
Well, damn, that took way too long... And judging what's coming up on Resonators, that might take way too long as well... as well as whatever's next on the schedule. Okay, might get tricky balancing what comes next, so stay tuned!
So this wasn't what I was expecting. I mean, sure, I knew there'd be some traction coming from Juice WRLD and Future's collaboration, but beyond that I'll freely admit that I wasn't expecting the same level of success from Khalid and Lil Yachty, or that none of them would result in the biggest new arrival this week! Again, it's impossible to see how much of this will last, but it does make for a slightly busier week than I was expecting.
Okay, a Travis Scott episode... but honestly, not a terrible one to put together, it just went a little long to put together. Next up... ugh, let's deal with Nicki Minaj, stay tuned!
...look, it's the week of Travis Scott. Yes, there were other debuts and we'll be giving them a little bit more time, but this is the week Astroworld rolled over the Hot 100 thanks to much of the same sort of juicy Spotify payola - I mean I promotion that Drake got. But while this means that all seventeen songs from the album charted - pray for my soul - it's at least a better record than Scorpion was, arguably one of the better album bombs this year, and at the very least I don't expect it to last, especially given that next week Nicki Minaj will likely net some sort of chart success right behind him, and then Ariana Grande behind them!
So bit of an overstuffed week, but it happens - I'm frankly amazed I just managed to get it out on time. But next up... again, as I said, underground. Stay tuned!
And here I was thinking this week was going to be easy. Well, okay, all of that has to be put in perspective - we were going to see the continued fallout of Drake songs, but what threw me a bit was how neither Future or Meek Mill could sustain much coming out of last week, which led to a healthy crop of new arrivals that probably makes this chart as interesting as it's been in some time... for better or worse.
Not gonna lie, I needed an easy cooldown week. There's a couple big releases on the docket that I'm working towards and I'm coming up on my fifth anniversary on YouTube so there are other things I'd rather focus on, so just a moment to catch my breath before the avalanche of Drake... yeah, that's very welcome.
Can't believe I nearly forgot to post this... but still, it was a pretty rough week overall, and I really have no idea what's coming next. Thankfully, what's up next...
I'm not sure how to evaluate what happened on the Hot 100 this week. Obviously there was going to be some slide towards conventionality as Post Malone's album bomb continues to fade, but there seemed to be more going on here, songs from artists I've never heard of showing up and other songs changing in ways I wouldn't predict or expect - or in some cases, not really changing much at all.