This is one of those weeks where I'm not really sure how to evaluate things, where I had a big prediction that came true faster than I could have predicted, and the rest that... didn't, because this turned out to be a slightly busier week than I predicted, partially triggered by the mass return of Christmas music - most of which I've already talked about in detail a while ago, so hopefully this'll be pretty short?
So we're now starting the fourth year of Billboard BREAKDOWN, and the plan - at least for me - was that we'd start off with a bang, the flurry of activity that you would expect coming from the massive release of Taylor Swift's reputation... and yet as I predicted last week, the impact was pretty muted, thanks to her one-sided war with streaming that led to the album still not up on those platforms. So what could have been a blowout turns falls limp, and the week actually turns out pretty quiet... eh, it happens.
